RUGD was formed due to my initial need of a site with no ads, describing paddling, techniques, building kayaks and pointing me in the right direction with no-fashion, no-bullshit minimalist gear and clothing out in the wild where they matter.

Did I make it? You be the judge. If you have opinions about our stuff or this site, please share! Learning every single day is a simple pleasure of mine.

As you can probably tell the shop is kind of an experiment. If you're interested in some stuff, we can meet up somewhere around Stockholm and you can try it out. Or just send an inquiry from the Contact page

Feel free to have an opinion about anything here! Oh, btw. this site has top notch privacy. There are no external trackers or scripts "calling home". Except if you buy stuff. Then the banks will come at you through Stripe!