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RUGD was formed due to a need of a site with no ads, describing no-fashion, no-bullshit gear and clothing out in the wild where they matter. If you have opinions about our stuff or this site, please share! Learning every single day is a simple pleasure of mine. As you can probably tell the shop is kind of an experiment. If you're interested in some stuff, we can meet up somewhere around Stockholm and you can try it out.

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